Global Technical Certification Company, Swiss Based
A well-performing division with high market share in its current markets was looking for opportunities to expand into adjacent markets.
CHALLENGE
Chosen area to analyze was a specialty service in the aviation MRO space. The market was served by a mixture of aviation airlines, large and small MRO firms, and by some specialized firms focused on this one discipline. The targeted providers were either private or small parts of larger organizations, limiting the amount of public data available. Furthermore, the client wanted the analysis completed in 10 days.
Market analysis required estimating the frequency of service activity, the number of man hours per event, average cost per hour, and calculating total.
SOLUTION
Structure an analysis to determine true overall market size and profitability, identify the key market participants, assess capabilities of the players and the technologies in use, and identify potential acquisition targets as well as the overall attractiveness of the industry.
PLAN FOR ANALYSIS INCLUDED 3 PARALLEL TRACKS:
Web search & literature review:
• Articles on the industry and key players located and analyzed
• Websites of the market participating companies located and analyzedIndustry experts and journalists interviewed
Hoover’s D&B data base used to determine financial size and scope of companies
DELIVERABLES INCLUDED:
Porter’s Five Forces industry model
Market size pie chart by segment
Market growth and profitability assessment
Opportunities and barriers force field
Summary assessment of each competitor
Competitor assessments included the revenue, number of employees, description of their scope of services, key strengths, and overall rating.
BENEFITS
A fairly comprehensive market summary with size estimated, key players identified, key players assessed, market dynamics described, and potential acquisition targets identified—all within 10 days.
Porter’s Five Forces model was used to describe the sources of bargaining power and level of competitive intensity.
